Profile
This is me
My mantra is: We are not the user. I believe research is the first step to creating a beautiful and impactful product.
As a product designer at Authoritive, I collaborate with creators, learning designers, and developers to create meaningful microlearning experiences. I apply critical thinking to visual design to create strong UX/UI solutions.
When I’m not designing, I am doing yoga and making my way through a stack of books.
Expertise
UI/UX, Web Design, Wireframing, Design UI, Product Design, User Research, Landing Pages, Email & Marketing Design
My Experience
GameChanger
Product Designer
2022-present
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Leads the end-to-end design process and ship features across mobile and web platforms
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Collaborates with cross-functional team members to influence the product from conception to execution through a user-centered approach
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Work iteratively to define problems and quickly find solutions
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Speak with customers frequently, collect data, test prototypes and translate research insights into meaningful outcomes.
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Facilitate design sprints and workshops to develop high-quality solutions.
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Craft intuitive design flows, sketches, prototypes, and high-fidelity UI for mobile and web.
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Help evolve and grow the design practice at GameChanger. Contribute to our design
system, be vocal in design critiques, share inspirational resources, and aid in brainstorms.
Authoritive
Product Designer
2020-2022
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Conducts user research and usability testing to optimize digital courses, addressing the needs and pain points of each creator’s audience
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Leads production and visual design across courses, sales pages, and marketing content
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Facilitates communication between leadership, marketing, tech, and product teams to ensure thoughtful development and smooth implementation
Freelance
UX Designer
2020-2021
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Worked on projects with various clients, including conducting user research, wireframing, prototyping, building landing pages, and creating marketing content and strategy
Seated
Senior Designer
2018-2020
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Created designs for all new features and user experience improvements, collaborating with Product and Tech teams from concept to mock up and prototype to implementation
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Collaborated with new Head of Design on execution of app reskin with updated branding, incorporating many backlogged features and fixes
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Produced all marketing materials, including visuals for emails, in-app messaging, flyers, posters, t-shirts, and infographics
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Concepted and designed improvements to Merchant Portal, Customer Sign Up, and Admin portals, improving scalability during fast growth period
Guestfriend (acquired by Seated)
Marketing & Design
2017-2018
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Responsible for all design details, including user flows, custom iconography, and marketing materials
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Led design for Guestfriend Pro, a product upgrade allowing restaurants to fully customize their chatbot
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Worked closely with developers from design handoff through QA and implementation
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Implemented user experience research, running usability testing pre-launch and continuing to facilitate feedback loop post-launch
Renzell (acquired by Seated)
Marketing
2016-2018
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Led digital marketing efforts including social media campaigns, influencer outreach, and digital ads
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Produced content for user engagement and SEO, including blogs and weekly e-newsletters (content, creative, formatting, list management)
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Managed all user interactions, optimizing processes based on feedback
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Planned and managed ongoing events for the Renzell community
Fung Global Retail & Technology (now Coresight)
Marketing Associate
2015-2016
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Ghostwrote blog posts for Forbes and deborahweinswig.com
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Researched and wrote reports on retail industry trends and disruptors
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Managed social media accounts: created content, analyzed data, strategized ad campaigns
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Attended industry events, such as CES, to boost team’s presence in the industry
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Composed daily email newsletter: formatting, creating images, selecting news headlines
STYLECABLE
Social Media Associate
2014-2015
Social Media Intern
2014
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Posted content, managed communities, tracked data and ran ads across social media platforms
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Increased site traffic by optimizing all product pages during new website launch and creating blog posts
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Ran weekly Flash Sales on Facebook, boosting sales and engaging customers
Office of U.S. Senator Mark Warner
Intern
2013
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Attended hearings on behalf of legislative staff, led initial research for retirement report, and answered constituent calls
Tools
Figma
Sketch
InVision
Photoshop
AfterEffects
InDesign
Principle