This is me
My mantra is: We are not the user. I believe research is the first step to creating a beautiful and impactful product.
As a product designer at Authoritive, I collaborate with creators, learning designers, and developers to create meaningful microlearning experiences. I apply critical thinking to visual design to create strong UX/UI solutions.
When I’m not designing, I am doing yoga and making my way through a stack of books.
UI/UX, Web Design, Wireframing, Design UI, Product Design, User Research, Landing Pages, Email & Marketing Design
Leads the end-to-end design process and ship features across mobile and web platforms
Collaborates with cross-functional team members to influence the product from conception to execution through a user-centered approach
Work iteratively to define problems and quickly find solutions
Speak with customers frequently, collect data, test prototypes and translate research insights into meaningful outcomes.
Facilitate design sprints and workshops to develop high-quality solutions.
Craft intuitive design flows, sketches, prototypes, and high-fidelity UI for mobile and web.
Help evolve and grow the design practice at GameChanger. Contribute to our design
system, be vocal in design critiques, share inspirational resources, and aid in brainstorms.
Conducts user research and usability testing to optimize digital courses, addressing the needs and pain points of each creator’s audience
Leads production and visual design across courses, sales pages, and marketing content
Facilitates communication between leadership, marketing, tech, and product teams to ensure thoughtful development and smooth implementation
Worked on projects with various clients, including conducting user research, wireframing, prototyping, building landing pages, and creating marketing content and strategy
Created designs for all new features and user experience improvements, collaborating with Product and Tech teams from concept to mock up and prototype to implementation
Collaborated with new Head of Design on execution of app reskin with updated branding, incorporating many backlogged features and fixes
Produced all marketing materials, including visuals for emails, in-app messaging, flyers, posters, t-shirts, and infographics
Concepted and designed improvements to Merchant Portal, Customer Sign Up, and Admin portals, improving scalability during fast growth period
Guestfriend (acquired by Seated)
Marketing & Design
Responsible for all design details, including user flows, custom iconography, and marketing materials
Led design for Guestfriend Pro, a product upgrade allowing restaurants to fully customize their chatbot
Worked closely with developers from design handoff through QA and implementation
Implemented user experience research, running usability testing pre-launch and continuing to facilitate feedback loop post-launch
Renzell (acquired by Seated)
Led digital marketing efforts including social media campaigns, influencer outreach, and digital ads
Produced content for user engagement and SEO, including blogs and weekly e-newsletters (content, creative, formatting, list management)
Managed all user interactions, optimizing processes based on feedback
Planned and managed ongoing events for the Renzell community
Fung Global Retail & Technology (now Coresight)
Ghostwrote blog posts for Forbes and deborahweinswig.com
Researched and wrote reports on retail industry trends and disruptors
Managed social media accounts: created content, analyzed data, strategized ad campaigns
Attended industry events, such as CES, to boost team’s presence in the industry
Composed daily email newsletter: formatting, creating images, selecting news headlines
Social Media Associate
Social Media Intern
Posted content, managed communities, tracked data and ran ads across social media platforms
Increased site traffic by optimizing all product pages during new website launch and creating blog posts
Ran weekly Flash Sales on Facebook, boosting sales and engaging customers
Office of U.S. Senator Mark Warner
Attended hearings on behalf of legislative staff, led initial research for retirement report, and answered constituent calls