Profile

Leads the end-to-end design process and ship features across mobile and web platforms

Collaborates with cross-functional team members to influence the product from conception to execution through a user-centered approach

Work iteratively to define problems and quickly find solutions

Speak with customers frequently, collect data, test prototypes and translate research insights into meaningful outcomes.

Facilitate design sprints and workshops to develop high-quality solutions.

Craft intuitive design flows, sketches, prototypes, and high-fidelity UI for mobile and web.

Help evolve and grow the design practice at GameChanger. Contribute to our design
system, be vocal in design critiques, share inspirational resources, and aid in brainstorms.

Conducts user research and usability testing to optimize digital courses, addressing the needs and pain points of each creator’s audience

Leads production and visual design across courses, sales pages, and marketing content

Facilitates communication between leadership, marketing, tech, and product teams to ensure thoughtful development and smooth implementation

Worked on projects with various clients, including conducting user research, wireframing, prototyping, building landing pages, and creating marketing content and strategy

Created designs for all new features and user experience improvements, collaborating with Product and Tech teams from concept to mock up and prototype to implementation

Collaborated with new Head of Design on execution of app reskin with updated branding, incorporating many backlogged features and fixes

Produced all marketing materials, including visuals for emails, in-app messaging, flyers, posters, t-shirts, and infographics

Concepted and designed improvements to Merchant Portal, Customer Sign Up, and Admin portals, improving scalability during fast growth period

Responsible for all design details, including user flows, custom iconography, and marketing materials

Led design for Guestfriend Pro, a product upgrade allowing restaurants to fully customize their chatbot

Worked closely with developers from design handoff through QA and implementation

Implemented user experience research, running usability testing pre-launch and continuing to facilitate feedback loop post-launch

Led digital marketing efforts including social media campaigns, influencer outreach, and digital ads

Produced content for user engagement and SEO, including blogs and weekly e-newsletters (content, creative, formatting, list management)

Managed all user interactions, optimizing processes based on feedback

Planned and managed ongoing events for the Renzell community

Ghostwrote blog posts for Forbes and deborahweinswig.com

Researched and wrote reports on retail industry trends and disruptors  

Managed social media accounts: created content, analyzed data, strategized ad campaigns

Attended industry events, such as CES, to boost team’s presence in the industry

Composed daily email newsletter: formatting, creating images, selecting news headlines

Posted content, managed communities, tracked data and ran ads across social media platforms

Increased site traffic by optimizing all product pages during new website launch and creating blog posts

Ran weekly Flash Sales on Facebook, boosting sales and engaging customers

Attended hearings on behalf of legislative staff, led initial research for retirement report, and answered constituent calls